Given that Christmas is a gift giving occasion, and that AppleTV and GoogleTV have been hot topics prior to this holiday season, it only makes sense that these video offerings appear in the news again. There are lots of questions regarding these types of technologies, and I will get to some of that later. First,… Read More AppleTV, GoogleTV or Just NoCable
When people talk about social media and corporations, ROI is eventually mentioned. This stems from the fact that people see social media as another form of marketing or advertising. Marketing and advertising always have ROI linked to them because there is a lot of money spent. For example, if you spend $10 million on TV… Read More Why Measure ROI Of Social Media?
The internet is alive with rumors that Google is in talks to acquire Twitter. This is not overly surprising as Google tends to make a run at many hot properties. The concern with this is that Google does not have a great record of integrating new purchases and having them flourish. They already bought and… Read More If Twitter Is For Sale, Who Should By It?
I have said previously that I just do not “get” Twitter yet. However, I have read two articles recently that provide a corporate-centric argument for paying attention to Twitter. The first article was from TechCrunch regarding Michael Arrington’s problems with Comcast. So, to summarize his story, his internet was down and an automated message from… Read More The Twitterization of Customer Service
What did I miss? Is today the standard day to announce “big news”? The reason this is so interesting is because it is all related to social media and social networks. First, Comcast announces its new service fancast.com. They are partnering with IBMD, CBS, Hulu.com and others. The Comcast offering is a video “hub” where… Read More Big Companies, Big Social News
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