If you read this blog regularly, it probably means you are involved in social media and most likely an early adopter. If not, then you are probably just a hardcore geek looking for a geek fix. Given that this is my audience, I am going to tell you why the possible/probable acquisition of Digg by Google means nothing to you.
Why does it mean nothing to you? Well, as an early adopter you have mostly moved from Digg being your main site of activity to other interesting social media sites like Twitter or Friendfeed or whatever. If you are a hardcore geek, you have already been complaining that Digg is being overtaken by people who do not care about technology or gadgets or Apple. I know this sounds like heresy, but there are people who do not care about these things.
There is another reason why this may not matter to Digg users. it has been reported for quite some time that Google is experimenting with Digg-style voting for search results. Many sites are moving to a voting model as it adds a “crowdsourced” indicator of how good the article is supposed to be. Google experimenting with that type of model should not be a surprise. So, if Google does purchase Digg, what will happen? Probably nothing. Remember that people also got concerned that Google was going to purchase YouTube. What happened … nothing. The reason for this is that Google must know enough not to mess with a major established presence. The biggest thing they did was integrate Google accounts. If this does happen, Digg will probably integrate Google accounts late this year. I highly doubt they would do anything more than that for quite some time.
What does this mean for Digg? Well, they finally get purchased! We all get to stop hearing about the quarterly Digg getting bought by someone rumor. More importantly, they get the Google backing and branding. Digg is not quite mainstream yet. By mainstream I mean used by something close to the same number of users as Yahoo. It is still known as a highly technical destination. By becoming a member of the Google family, they instantly get put on the mainstream fast-track. Google also gets a property that can compete with Yahoo Buzz. The biggest problem current Digg users may have is the flood of new users to the service. Digg is not overly welcoming so it would be interesting to see how that progresses.
So my dear readers, you can see that you will not really be affected. You may see a Digg link on Google one day, but that may be all that changes for you.