When people talk about social media and corporations, ROI is eventually mentioned. This stems from the fact that people see social media as another form of marketing or advertising. Marketing and advertising always have ROI linked to them because there is a lot of money spent. For example, if you spend $10 million on TV… Read More Why Measure ROI Of Social Media?
A few days ago, Chris Brogan started an interesting discussion. His post was about how social media changed the way people were talking and how big companies wanted big conversations like mass mailings: For the rest of the world, I believe that there will be some issues with how social media delivers. I think some… Read More Conversations Are the Future of Marketing