So, Google+ is now open to everyone and it is growing like a weed. Facebook has gone and changed everything again. Some say it is in response to the circles in Google+, others say it is to make it more Twitter-like. People seem to be missing the point of all of these changes from Google+… Read More Facebook And Google Battle For Advertising
When people talk about social media and corporations, ROI is eventually mentioned. This stems from the fact that people see social media as another form of marketing or advertising. Marketing and advertising always have ROI linked to them because there is a lot of money spent. For example, if you spend $10 million on TV… Read More Why Measure ROI Of Social Media?
As usual, there were a large number of posts about Twitter this week. I am sure you already realized that I am going to add to this number as well. I have talked about Twitter as infrastructure before. I think it was fairly obvious with so many early adopters enamored with Twitter that it was… Read More Like It Or Not, Twitter Is Becoming Infrastructure
Image by luc legay via Flickr As sites like Ning, Facebook and Twitter continue to grow and make their content readily available, what is possible starts to change. Social Media sites have mostly decided that a freely available API is good for both them and their users. Twitter is a perfect example of this idea.… Read More Social Media Mining, The Data Is Out There
Everyone knows we are in a bad economy. Many companies are cutting staff and costs. This is all due to the typical budget season known as the fourth quarter. For most companies, the fourth quarter of the calendar year is when budgets get approved for the next year. This is probably a very likely reason… Read More For Marketing, Social Media is Budget Friendly and Powerful