When people talk about social media and corporations, ROI is eventually mentioned. This stems from the fact that people see social media as another form of marketing or advertising. Marketing and advertising always have ROI linked to them because there is a lot of money spent. For example, if you spend $10 million on TV… Read More Why Measure ROI Of Social Media?
Image by libraryman via Flickr When you have moved as much as my wife and I have, you get used to dreadful customer service. Moving requires you to call your cable company, telephone company, utility companies, and any other company that requires a physical mailing address. Because a lot of their customers move at some… Read More Customer Service Can Make the Difference
In my last post, I decided to give a “state of the blog” because a lot of things have been happening. This morning I was going through my feeds in Google Reader and realized a lot had changed, even in my reading habits. This has all happened in the past 6 months or so as… Read More Lessons Forced on Me by Life and Early Adoption