So, I was looking at last December’s posts to determine if I had written a standard 2009 predictions post. Instead of finding that, I found that I had written a post regarding the blog community widgets needing to work together. It was written in response to the Google and Facebook widgets being released and everyone trying to put these widgets on their blogs. This was a curious find given that ReadWriteWeb is reporting that Yahoo is planning to kill MyBlogLog next month. There is one short paragraph that explains a lot about the MyBlogLog story:
MyBlogLog was a wildly innovative service that grew fast after launching and was acquired in January 2007 by Yahoo! for $10 million. It made a deal with users: give us your personal information and we’ll show you the faces of people who read your blog. That was a compelling offer and the resulting data amassed could have proven invaluable, had Yahoo! chosen to cultivate it and a developer ecosystem around it. That potential was so great, in fact, that sunset for MyBlogLog is downright tragic.
In addition to the lack of development activity on MyBlogLog, the release of Google FriendConnect and Facebook Connect widgets did not give smaller players much of a chance. Most people will flock to something released by Google or Facebook. MyBlogLog was a blog widget for bloggers so it did not have the name that Google and Facebook did. Last year, I had called for Yahoo to use MyBlogLog in a similar manner:
Does anyone remember that Yahoo owns MyBlogLog? Should we expect to see Yahoo marketing the MyBlogLog widget as their answer to the Google and Facebook offerings? If Yahoo was smart, yes, they would attack this point. The MyBlogLog widget is way cooler than anything that Google and Facebook have on the table.
Over the past year, we have seen development on Google FriendConnect to make it more of a community enabler, and the same can be said for the Facebook Connect developments. Given that, and the lack of any changes on MyBlogLog, it became obsolete. Yahoo had a very interesting property and had let it rot. Now that Yahoo has ignored the benefits of MyBlogLog long enough, it has decided to lay it to rest.
There will likely be a lot of blog community widgets closing down in the next year. With Twitter widgets and the Google and Facebook offerings, they just cannot compete anymore. Now it is up to the developers to make something interesting with these widgets and find a way to enable community building on the blogs.