Before I get to the book review, I wanted to mention a basic note about book reviews. In the past I have reviewed books in a less than traditional manner, focusing on how they could be used in a startup. I will probably be receiving more titles to review, so a more traditional review is […]

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As an internet user and developer, I tend to hear the words “internet marketing” and “online marketing” fairly frequently on social media, forums and on blogs. Obviously, I have a blog and have worked with web analytics, so some of the topics are somewhat familiar to me. However, I never really knew what “online marketing” […]

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I finally read Don’t Make Me Think by Steve Krug. I have long believed in the title of this book as many web applications are much harder to use than they should be. When arguing about usability, I always tell people “pretend that I am an idiot” and then you can talk about real usability […]

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I have not talked about a book I was reading for a while, but today that changes. I recently finished Trust Agents by Chris Brogan and Julien Smith, months after all of the initial reviews appeared. In the interest of full disclosure, I did not receive a review copy or a free copy, I bought […]

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Groundswell by Charlene Li and Josh Bernoff may only be a little over a year old, but much of the advice feels like common sense now. Part of that feeling comes from the fact that some of the advice is actually just common sense that seems to be ignored when dealing with social media. Regardless […]

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