Comments on: Conversations Are the Future of Marketing http://regulargeek.com/2008/12/01/conversations-are-the-future-of-marketing/ Where programming, the internet and social media collide. Mon, 15 Mar 2010 13:33:13 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: greencard http://regulargeek.com/2008/12/01/conversations-are-the-future-of-marketing/comment-page-1/#comment-1419 greencard Wed, 24 Dec 2008 14:00:49 +0000 http://regulargeek.com/?p=235#comment-1419 Is there any information about this subject in other languages? Is there any information about this subject in other languages?

]]> By: nick http://regulargeek.com/2008/12/01/conversations-are-the-future-of-marketing/comment-page-1/#comment-1333 nick Thu, 11 Dec 2008 22:39:07 +0000 http://regulargeek.com/?p=235#comment-1333 I totally agree that more companies should join the conversation. Especially, since the cost of starting a blog, twitter account, and anything social media is so much more effective than spending millions of dollars on ad campaigns. A great example where companies interact with their customers is getsatisfaction.com. We were so impressed that we've created a small business version of that site called feedbackjar.com. Our goal is to allow local businesses to build a community around itself. I totally agree that more companies should join the conversation. Especially, since the cost of starting a blog, twitter account, and anything social media is so much more effective than spending millions of dollars on ad campaigns.
A great example where companies interact with their customers is getsatisfaction.com. We were so impressed that we’ve created a small business version of that site called feedbackjar.com. Our goal is to allow local businesses to build a community around itself.

]]> By: robdiana http://regulargeek.com/2008/12/01/conversations-are-the-future-of-marketing/comment-page-1/#comment-1252 robdiana Wed, 03 Dec 2008 13:38:38 +0000 http://regulargeek.com/?p=235#comment-1252 Valeria, First, thanks for stopping by. I had not really thought about company "scale", and I am curious to see how that really factors in. Company culture and "voice" are more interesting as I feel that they contribute to how likely a company is going to adopt social media. I will agree that "harness the power" was probably bad terminology, but if a company is honestly trying to get feedback and help their customers, they can build that grassroots movement that they all want without directly trying to build a movement. Valeria,

First, thanks for stopping by. I had not really thought about company “scale”, and I am curious to see how that really factors in. Company culture and “voice” are more interesting as I feel that they contribute to how likely a company is going to adopt social media. I will agree that “harness the power” was probably bad terminology, but if a company is honestly trying to get feedback and help their customers, they can build that grassroots movement that they all want without directly trying to build a movement.

]]> By: Valeria Maltoni http://regulargeek.com/2008/12/01/conversations-are-the-future-of-marketing/comment-page-1/#comment-1246 Valeria Maltoni Wed, 03 Dec 2008 02:42:13 +0000 http://regulargeek.com/?p=235#comment-1246 There are a couple of issues at play for companies - scale (they are used to doing more work for inside functions, than outside), and "voice" (this one depends a lot on the company culture). The answer is you don't work to "harness the power". Nobody owns customers, they own themselves. What you can do is lead, inspire, facilitate, build context and sometimes community. Your best bet is always that of wrapping the business around products/services your customers want. New marketing is not old marketing in new channels. It's a different conversation altogether. Thank you kindly for the link. There are a couple of issues at play for companies – scale (they are used to doing more work for inside functions, than outside), and “voice” (this one depends a lot on the company culture).

The answer is you don’t work to “harness the power”. Nobody owns customers, they own themselves. What you can do is lead, inspire, facilitate, build context and sometimes community. Your best bet is always that of wrapping the business around products/services your customers want. New marketing is not old marketing in new channels. It’s a different conversation altogether.

Thank you kindly for the link.

]]> By: Conversations Are the Future of Marketing - Regular Geek | crmcourses.com http://regulargeek.com/2008/12/01/conversations-are-the-future-of-marketing/comment-page-1/#comment-1238 Conversations Are the Future of Marketing - Regular Geek | crmcourses.com Tue, 02 Dec 2008 13:26:28 +0000 http://regulargeek.com/?p=235#comment-1238 [...] Read the rest [...] [...] Read the rest [...]

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